ABOUT

SO YOU CAN SAY: "YES, I MADE THIS!"

HOW YOU HELPED DREAMY PATTERNS BECOME A REALITY

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We are thrilled that everyone who crafts with our patterns, knows they are creating a beautiful and durable item so they can proudly say 
”Yes, I made this!”

– Zerlina Winkel
Dreamy Patterns CEO

Before I created Dreamy Patterns, I used to design and create eco-friendly nursery decor and home decor items under the company name ‘Lily Razz’.

Then one day I realized that there are many creative souls who would love to craft. That there are many creatives who would like to sell small batch / artisan made products. That there are many moms that would like to handmade high quality, handmade and beautiful toys that their kids just can’t stop playing with. But that many do not really know where to start.

However, I was concerned that people wouldn’t want to buy patterns from me because I had not received the proper education as a pattern maker. Everything I had done up ’till now  was self-thaught.

But then…

After I had created patterns for a few of my plushies and put them up for sale, I received several orders from some lovely clients, and some of them even requested to purchase felt from me to create the plushies. They told me how they loved creating  themselves, that it was the perfect personal touch to a gift. I realized that I was on the right path after all.

I decided I set out to create the most captivating patterns for the most creative hand makers in the world.

It turns out…

The road was more difficult than I imagined.

I had created a business based on selling physical items. The costs were different, the setup was different. I found out that it was a completely different market I was selling to. I basically had to start from scratch again.

But I decided I was going to slowly phase out the Lily Razz company, whilst growing my digital pattern database.

I am still in the process of switching businesses. I released some new patterns and the response has been just wonderful. It’s amazing to see my patterns brought to life, and that people are proud to say ‘‘Yes, I made this!”

 

Want to follow my journey as a creative entrepeneur? Find me here @Creative&Fierce

Want to see my patterns brought to life? Find me here @DreamyPatterns

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